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Direct sales performance

Gain insight into your trading strategy with Direct sales performance.

Written by Paula Luiten - van der Schilt

On the Floriday Dashboard, you will find various messages. In addition to tasks, timeline messages, and shortcuts, you will also find an overview of your Direct sales performance per week. This is important because, as a grower, you want to let the buyer order from your supply as much as possible. This ensures clarity regarding what your buyer wants and minimizes ambiguity regarding price, minimum purchase quantity, agreed delivery time, or additional services. Of course, corrections or cancellations may still be necessary at times, but the less these are required, the better.

On this page, you will find more explanation about this overview:

From this overview, you can deduce how often buyers order from your supply and how often you still create orders yourself. It also provides insight into how your orders are processed (on time).


Weekly overview

You can view Direct sales performance by week. By default, this is set to the current week. You can click through the weeks using the arrows at the top. You can only go back in time, as there is no (or insufficient) information available yet for the upcoming weeks.

Please note!

The weekly overviews are based on the order date (and not the delivery date).


Quantity of orders placed on supply

The goal is to have buyers order on 100% of the supply in Floriday. The better you market your supply, the more buyers can purchase from your supply themselves, without the need for subsequent corrections or for you to manually create the orders. This saves time and reduces confusion. Therefore, the higher the percentage, the better.


You can recognize manually created Floriday orders by the Floriday logo and, when you hover over them with the mouse, the message Created by supplier.


Number of corrections

Occasionally, a correction or cancellation may be necessary. A buyer may have accidentally ordered an incorrect quantity or trade item. This can be easily corrected with a correction.

In the overview, you can see how many corrections have been made by the buyer and how many have been corrected by you as a grower (or for which a correction request has been submitted). This is also displayed as a percentage of the total number of orders in direct sales.

Do you make many corrections yourself? Then check which corrections are necessary and whether you might be able to make an adjustment to your delivery terms, price groups, or offering.

Are there certain buyers who make many corrections? Investigate why the corrections are necessary and try to make good agreements to prevent corrections.

By clicking on the number of corrections, you will go directly to the correction overview.

By clicking on the down arrow, you can see what type of corrections have been made:

Tip!

Wondering how best to set something up to avoid corrections and cancellations? Ask for help via floriday support: support@floriday.io


Orders not fulfilled on time

If deliveries remain open after the delivery time has passed, a notification will appear under Orders not fulfilled on time.

Check these Orders Not fulfilled on time by clicking on the line. It might be a cancelled order. If you have cancelled the delivery itself, the order may still be open. Ensure that you also cancel the order itself in the sales order overview via the three dots at the end. This provides clarity for both you and the buyer regarding what has happened to this order.

It is possible that you have viewed the delivery note for a delivery, but the delivery is still listed as a draft. Ensure that you fully process the delivery so that it is also financially settled.


Dynamic overview

The Direct sales performance overview is a dynamic overview. This means that if corrections are added in a particular week or certain orders are subsequently processed, this calculation is automatically recalculated for that week. Consequently, this overview may change over time.


Tips to improve your performance

How can you improve your performance? Ultimately, it is about trading with a buyer as easily as possible via Floriday or the associated software packages. Delivery reliability is very important. Buyers want to know what you are offering, at what price, and when they can expect the trade. make sure you're delivery conditions are up to date.

Tip 1: Ensure your supply is in order

Make sure it is clear to both yourself and the buyer what you have available and when. Having clear delivery terms, including minimum order quantities, potential transport costs, and final order dates, also helps with this.

Do you want to know exactly what your buyer sees? Check this via the My shop preview or the Supply overview. You will then also see supply from created customer offers.

Tip 2: Guide the buyer to your supply

Do you want to draw your buyer's attention to new trade items, your regular assortment, or a special offer? Take advantage of the option to guide the buyer directly to your new item or supply offer via a QR code or URL link. This makes it even easier for them to find your supply and place an order. In the Catalog and Customer offers, you can share the QR code or URL link via the three dots. You can share this, for example, via WhatsApp, email, Messenger, or via a timeline message for your buyer.

Tip 3: Invite buyers to visit your shop

Via My shop > Marketing, you can invite (potential) buyers to view your shop. You can send an invitation to a buyer if you have their email address. Have you set up your shop ok? Then you can promote it once to all buyers.

Furthermore, you will find a direct link to the Explorer or your shop. Copy the URL link or QR code and use it in your communications; in your email signature or on your website. This way, buyers also land directly on your supply.

Tip 4: Try to keep corrections and cancellations to a minimum

Corrections and cancellations are sometimes unavoidable, but sometimes corrections are made that are actually unnecessary. Have transport costs been calculated incorrectly? Then check if this is set correctly in the price groups and delivery conditions. The same applies to the minimum order quantity. Sometimes a customer-specific set of delivery terms can offer a solution. Remember that you also set the general delivery conditions per delivery region. For example, you can set the minimum order quantity or transport costs differently for Veiling Rhein Maas than for delivery to Naaldwijk, Rijnsburg, or Aalsmeer.

Tip 5: Check the status of your (fulfilled) orders

Sometimes a delivery is not fulfilled yet. Sometimes this is intentional, because the delivery is not actually required. In that case, ensure that the corresponding order is also cancelled via the sales order overview. This way, it is not included in that week's revenue, and it is clear that a cancellation has taken place. Sometimes it is accidental, when someone has printed a delivery note but forgotten to actually fulfill the delivery. In this case, as a grower, you run the risk that payment for the order will not be made. Check the Pending overview to see if there are any outstanding expired deliveries by unchecking the Hide expired deliverie orders box and clicking the Show more deliveries button.

You can also check in your Sales order overview whether there are outstanding orders for which payment has not yet been received. To do this, filter by the option Invoiced incompletely:


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