With Floriday Daytrade, we combine the advantages of auction logistics with the flexibility you as a grower are used to in direct trade. Market your supply earlier, reach more buyers, deliver greater volumes to the Royal FloraHolland hubs and have Royal FloraHolland take care of logistics.
Your benefits with Floriday Daytrade
Supply available early: give a commercial estimate of your stock and adjust it later in the day.
Relief from logistics: greater volumes to hubs as smaller order requests are delivered by Royal FloraHolland logistics.
Reach a wider market: your supply is immediately visible to buyers in Floriday Explorer.
Distribute later in the day: in the afternoon (before 16.00 uur) you can determine how much you want to auction and how much has already been sold in Daytrade.
Priority option with Daytrade: Buyers who want to buy after the auction has cloded can do so via Daytrade. As a grower, please ensure you can register the Daytrade carts with RFH between 4:00 and 9:00 AM. This way, RFH's logistics department can prioritize the delivery to the buyer before 12:00 PM.
How does it work?
Early in the day, you provide a commercial estimate of your stock via Floriday. Numbers and prices can be flexibly adjusted by you. During the day, you receive order requests from buyers on these batches. You then bring your commercial stock to your chosen Royal FloraHolland hub. Royal FloraHolland logistics delivers these orders where we offer buyers a wide range of delivery times.
Below are the specific Helpcenter pages with more information about Daytrade: