With Floriday Daytrade, we combine the advantages of auction logistics with the flexibility you as a grower are used to in direct trade. Market your supply earlier, reach more buyers, deliver greater volumes to the hubs and have Royal FloraHolland take care of logistics.
Access to Floriday Daytrade
If you want to use Daytrade, you need to sign up your organisation for this. This option can be found at the top right of the dashboard. You will be contacted for access to Daytrade.
Please note!
Daytrade is only available if a product group is suitable for order picking by RFH. This currently applies to all flowers and plants in Rijnsburg and Naaldwijk. In Aalsmeer, Daytrade is currently available for all plants and some flowers. View the full overview of the product groups suitable for order picking at Orderpicken | Royal FloraHolland. These product groups are being expanded continuously.
The following actions are explained on this page:
Want to know more about the rules of participation and supply requirements for Floriday Daytrade? Then read this article.
Please note!
If you are going to use Daytrade, make sure you inform your carrier! SSCC labels are used instead of a regular auction letters.
Creating supply for Daytrade
As soon as possible, e.g. early in the day, you can make your batches available for Daytrade in Floriday. The batches can be based on a commercial estimate and you can adjust the quantities during the day.
Go to Supply > Daytrade in the menu. In this screen you can directly create batches for the Daytrade or choose from existing batches in your own or external warehouse.
When you first start using Floriday Daytrade, it is important that you configure the settings for your auction location(s) and delivery time(s) correctly. By clicking the gear icon, you can set the auction locations to specify which hubs you want to deliver to and when.
With the distribution times you set the latest possible purchase time and when the delivery will be made to the RFH Hub.
When you select multiple hubs, you can configure the prices for one location follow the prices from another location.
To create Daytrade supply, go to Supply > Daytrade in the menu.
Make sure you have selected the correct (external) warehouse location. Then choose the button Create batches or Select Existing batches.
You can also choose to duplicate batches from previous days if you have similar batches to offer in Daytrade.
Next, you can select your items from your catalog or from existing batches. You enter the number of packages. Then click on Confirm.
Offering batches
Quantities and prices can be flexibly adjusted by you. During the day, you receive orders from buyers on your batches. At one point you will deliver your commercial stock to your chosen Royal FloraHolland hub. Royal FloraHolland logistics delivers these orders. Buyers are offered a wide range of delivery times. If a buyer was to have products delivered after the auction closes can do so via Priority deliveries.
As a grower, please ensure you check in your trolleys at RFH between 4:00 and 9:00 AM. This way, RFH's logistics team can deliver the goods to the buyer via Priority before 12:00 PM.
Please note!
For Priority deliveries, please ensure your items are at the location before 9:00 AM to prevent order cancellations.
You have now chosen the batches you want to offer via Daytrade.
Please note!
Offering for Daytrade is done via submenu From Farm. Later, when you allocate the batches to the various hubs, you can make changes at submenu Auction location, e.g. the clock presale price.
Now you can start offering via Daytrade. The total number of batches in stock is listed under Offer. This quantity can be adjusted, for example if you do not want to offer everything in one batch or want to distribute a batch over various auction days.
Next you complete your sales strategy. You choose the pre-sale price, minimum clock price and minimum percentage that you want to send to the clock (if anything).
Example: I have 70 packages in stock, I will offer 50 for Daytrade. I reserve 20% for the clock. This results in 40 packages offered in Daytrade in the Explorer at the time of saving. 10 packages are reserved for auctioning.
Once you click Save, the batches you have offered through Daytrade will become visible in the Explorer for customers to purchase. Even if the products are still at your location! This gives buyers more time to purchase the products.
Distributing daily batches
Before you send your products to RFH, you distribute the final numbers per Royal FloraHolland hub. You have the option to not send unsold products to a hub.
Please note!
If a purchase has already taken place for delivery at a particular hub, you as a grower have a delivery obligation. You must then deliver the sold items to this Royal FloraHolland hub.
You can distribute the batches at Offer > Daytrade > Distribute. You have the option to manually enter the quantities yourself or set an automatic distribution. You can choose to make a distribution over multiple hubs or choose one hub.
If you want to distribute quantities automatically, choose Automatically distribute. The quantities are distributed. You still have to create the deliveries.
After distributing, you can click on the Add delivery orders button at the bottom.
As soon as deliveries are added, they will appear at the top of the screen under Unfulfilled Daytrade deliveries.
Repeat this process for any remaining quantities. If you don't want to deliver remaining quantities, you can choose to make a correction to the stock or mark it as sold out in the From Farm screen.
By clicking on unfulfilled Daytrade deliveries at the top of the distribution screen, you will first see a summary of the delivery orders. Click on the button Create delivery orders to fulfill the orders.
You can now fulfill the delivery and print the stickers and the letter.
You fulfil deliveries as usual by creating your trolley layout in the fulfilment screen.
When saving and submitting the delivery, the SSCC label for the trolley will be generated. Note: no auction letter is needed. The SSCC label is sufficient.
The sticker size (SSCC label) that is generated in Floriday is 50 x 40 mm (horizontal). This fits well on a sticker with the size 60 x 40 mm (horizontal). A sticker printer is required to print these labels.
Please note the following directions:
The regular supply regulations for the clock apply.
Potential purchasing power
To gain insight into your potential selling power, you can use the Purchasing Power Meter. Based on the available data in Floriday, an estimate of the purchasing power is created.
You can find the Purchasing Power Meter under the auction location settings button.
Use the sliders to adjust the time for setting your Daytrade prices and the last possible supply time using the last dot.
The sooner you make Daytrade supply available and the later you assign products to a location, the greater your potential reach.
Tips for getting more Daytrade orders:
Enter your prices as early as possible
You don't need to know exact quantities yet to already be visible on the marketplace. Based on estimated quantities, you can market your products early. It is advised to use conservative estimates, as there is a delivery obligation on orders placed. You can adjust quantities during the day.
Offer a wide range of products
You don't have to make a choice at the time of offering yet of which, if any, of your products to clock. So put a wide assortment on the marketplace. Only products that are actually ordered you are obliged to deliver to the selected hub.
Work with multiple hubs
Each hub has its own group of buyers. By making your assortment available on multiple hubs, you extend your reach. Keep in mind that you have delivery obligations for orders per hub. You can choose to further supplement the cart with products you want to clock on site.
Order pick as late as possible
The later in the day you pick orders, the more purchasing power you can utilize. On weekdays, purchasing power often peaks between 16:00 and 20:00. If you can deliver after that time, you increase your chances of getting additional orders.
Tips and tricks
The information for the clock (minimum price, minimum percentage and expected auction date) can be adjusted until 4:00 PM before the relevant auction day.
Please note!
At 4:00 PM the information for the clock is finalized. From this moment you as a grower can still adjust the auction order yourself, if you want to. This can be done via the settings button (button with the gear) at Supply > Auction. If you choose the bottom option (Sequence based on manually determined characteristics), you can change the auction order yourself by dragging the batches.
Want to change the auction date? You can do so on the auction location screen. Use the last column to change the date to your preferred date.
The clock pre-sale price can be adjusted up/down at any time (even after an order has been placed). You can do this in the screens under the Auction Location tab.
Via the tab From farm you can also easily correct the stock of your offered batches. This makes it extra easy to adjust the stock during the day, even set it to sold out.
Want to draw buyers' attention? At Auction > Clock pre-sales you will find the share button, which allows you to copy a URL which you can share with your buyer (e.g. what's app, email). This ULR is a direct link to your clock presales supply.
