In Floriday, you have the option of creating both customer specific trade items and customer specific supply. Customer specific trade items can be made use of when a particular item is exclusively sold to a selected customer. Customer specific supply, on the other hand, can be set up by specifying for regular trade items which customers will see what. We discuss it all in more detail in this article!
Customer specific trade item
When creating a trade item in the catalog, you have the option of indicating whether it is customer specific or not. Customer specific trade items won't be displayed on the public profile page and can't be supplied to customers other than the customers you have selected.
The benefit, therefore, of creating a customer specific trade item is that this item won't be inadvertently supplied to other customers. You can also sort by general trade items and customer specific trade items in Floriday, which allows you to keep track of things when working with both types of items.
The disadvantage, however, of operating with customer specific trade items is that you lose flexibility. For example, if you also wish to supply a particular item to another customer, you must first add this customer to the product in the catalog. In addition, you no longer have the option of setting a price according to customer, and would then have to work with several customer specific products. Finally, it is not possible to work on the basis of the same stock, which may lead to growers quickly losing track of their different stock.
Customer specific supply
Customer specific supply means that supply is tailored to customers, both through catalog prices and batch prices. For example, you can assign different settings to selected products for certain customers. For example, you can make an item unavailable to one or more customers, change the price for one or more customers (by using a promo or price group) and define which customers see what percentage of the supply (batch prices).
The benefit of creating customer specific supply for growers is that you retain flexibility and can adjust supply on a daily or weekly basis. You can add customers to price groups at any time to make sure they see the right price. You can also decide whenever you want to still supply an item to multiple customers, for example, because the market is sluggish at a particular time and you want to increase sales opportunities.
However, one disadvantage of creating customer specific supply is that growers need to know which settings to use in Floriday to ensure that the right customers see the correct supply. But you don't need to worry about this, because we have explained everything for you in the corresponding help pages. Plant growers should check out the Catalog prices: see the basics page. For flower growers, we have the Batch prices: the basics page.
Here’s an example
You might be cultivating new trade items that you only wish to sell to your most important customers in the beginning. You could initially create customer specific trade items for this purpose. However, if you wish to make these trade items more widely available later on, you won't be able to do so. In this case, we recommend that you set up these trade items as general trade items and create customer specific supply, since this will allow you to retain the flexibility of supplying the trade items to more buyers later on.
Please note: When creating a product, you can opt to not share the product on the public profile page in FloraXchange.
What does this mean for me as a grower?
Customer specific trade items can be made use of when a particular item is exclusively sold to a selected customer. Customer specific supply, on the other hand, can be set up by specifying for regular trade items which customers will see what. To sum up, this means that you are usually better off creating customer specific supply because of the flexibility that it brings.