How Floriday Daytrade works

With Floriday Daytrade, we combine the advantages of auction logistics with the flexibility you as a grower are used to in direct trade. Market your supply earlier, reach more buyers, deliver greater volumes to the hubs and have Royal FloraHolland take care of logistics.

​Access to Floriday Daytrade

If you want to use Floriday Daytrade, you need to register your organisation for this via the queue. This can be found at the top right of the dashboard. Once you have been accepted for Floriday Daytrade, you will be contacted by a member of Floriday staff.
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Check out this video about Daytrade (only available in Dutch at this moment):
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The following actions are explained on this page:

Want to know more about the rules of participation and supply requirements for Floriday Daytrade? Then read this article.

Early in the day, you make your batches available for Daytrade in Floriday. These numbers are based on a commercial estimate and you can adjust it further during the day.
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Go to Supply > Daytrade in the menu. In this screen you can directly create batches for the Daytrade.
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From this screen you can directly create stock for Floriday Daytrade. Make sure you have selected the correct stock location, if you have multiple of them. Then choose Create Batches at the top right.
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You will enter the screen where you can select trade items. You enter the number of containers. For batch recognition, it is useful to enter a reference (this reference is visible as a service code on the invoice). Then click on Confirm.

When you first start using Floriday Daytrade, it is important that you set the settings for your auction location(s) and delivery time(s) correctly.
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By clicking on the gear you can set the auction locations. This way you can indicate here which hubs you want to supply. When multiple locations are possible, you can set it so that the prices are entered for one location and the other locations follow that price.

At the moment it is only possible to supply Rijnsburg and Naaldwijk with Daytrade. The other auction locations will be added later.
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By clicking on the truck you set your standard delivery time for the different Royal FloraHolland hubs. Based on this it is determined whether earlier delivery times are possible for the buyer.

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Numbers and prices can be flexibly adjusted by you. During the day, you receive order requests from buyers on these batches. You then bring your commercial stock to your chosen Royal FloraHolland hub. Royal FloraHolland logistics delivers these orders where we offer buyers a wide range of delivery times.
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Once you've chosen the stock to offer via Daytrade. You will enter the Daytrade screen (Offer > Daytrade > Strategy). You will see From Garden and Auction Location at the top of the screen, next to which you will see your organisation's different stock locations.

​Offering for Daytrade is done via From Garden. When you later allocate the parties to the hubs, you can make later changes at Veillocatie, such as the KVV price.

Now that you have done these settings, you can start offering via Daytrade. The total number of lots in stock is listed under Offer. This number can be adjusted, for example if you do not want to offer everything at once.
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You then complete all additional sales strategies. You can choose the presale price, minimum auction price and minimum percentage you want for the auction. Finally, enter the intended auction date.

Once you click Save, the batches you have offered through Presale will become visible in the Explorer. Even if the products are still at your location! This gives buyers more time to purchase the products.

At the last minute, you will allocate the day's supply. You specify definitively how many containers may be auctioned at which hubs. You do this at Supply > Daytrade > Distribute. When you have filled this in, buyers can still buy presales, but now with a set number per hub.

If something has already been sold through presales you will see that in the screens, this will tell you exactly how many containers you have left and you can send to the auction. You select Create deliveries. You have the option to change the delivery time and auction date here.

As soon as you click Create Delivery orders again, the deliveries to be fulfilled will appear under Fulfilment > Fulfilment orders > Pending.
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You handle delivery orders as you always do. When fulfilling the delivery orders, stickers can be printed. This is important to report the batches in the right way. Batch stickers must be attached to each container. When saving and finalising, the SSCC label to be attached to the trolley can be printed.

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The information for the auction (minimum price, minimum percentage and expected auction date) can be adjusted until 4pm before the relevant auction day.
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Want to edit a photo? Then you can easily do so in this screen using the three dots next to the photo (possible up until 16:00).

The Presale price can be adjusted up/down at any time (even after an order has already taken place). You do this in the screens under the Auction location button.

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From the Strategy screen you can also easily correct the stock of your offered parties. This makes it extra easy to adjust the stock during the day. In addition, you can also set the party to sold out, if it is going a bit faster than expected.
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​Want to draw buyers' attention to supplies online? At Auction > Clock presale you will find the share button, which allows you to copy a URL which you can send. This sends them to your specific supply. You can share this link via Whatsapp or e-mail, for example.