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Sign up for Floriday Daytrade

Written by Paula Luiten - van der Schilt
Updated today

If you want to use Floriday Daytrade, you need to sign up your organisation. Take the following steps to sign up.
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Go to the Dashboard on Floriday. Here you'll see a button to sign up for Daytrade:

You specify which RFH hubs you would like to use this on. You do this by clicking on the location checkbox. Click to finalize on the button Sign up. You will receive a message from us when you can start with Daytrade.


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You will see which locations you are signed up for. You can always apply for another RFH hub as well. Eventually when actually using Floriday Daytrade, you choose which RFH hubs you want to supply.
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Once you have been accepted for one of the RFH hubs, you will recieve a message when you can start with Floriday Daytrade.

Daytrade is possible in product groups where order picking is available. In Naaldwijk and Rijnsburg, this includes all product groups. For Aalsmeer, this group is expanding.


So what exactly is Floriday Daytrade?

With Daytrade, we combine the advantages of auction logistics with the flexibility you as a grower are used to in direct trade. Market your supply earlier, reach more buyers, deliver greater volumes to the hubs and have Royal FloraHolland take care of logistics.


Your benefits with Floriday Daytrade

  • Supply available early: give a commercial estimate of your stock and adjust it later in the day.

  • Relief from logistics: greater volumes to hubs as smaller order requests are delivered by Royal FloraHolland logistics.

  • Reach a wider market: your supply is immediately visible to buyers in Floriday Explorer.

  • Distribute later in the day: in the afternoon (before 16.00 uur) you can determine how much you want to auction and how much has already been sold in Daytrade.

  • Priority option with Daytrade: Buyers who want to buy after the auction has cloded can do so via Daytrade. As a grower, please ensure you can register the Daytrade carts with RFH between 4:00 and 9:00 AM. This way, RFH's logistics department can prioritize the delivery to the buyer before 12:00 PM.
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How does it work?

Early in the day, you provide a commercial estimate of your stock via Floriday. Numbers and prices can be flexibly adjusted by you. During the day, you receive order requests from buyers on these batches. You then bring your commercial stock to your chosen Royal FloraHolland hub. Royal FloraHolland logistics delivers these orders where we offer buyers a wide range of delivery times.

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